Why News Needs an Ingredients Label

All of Proof News’s investigations include an “ingredients label” that distills the key elements of our work: the hypothesis, the sample size, the techniques we used in analysis, our key findings, and perhaps most important, the limitations of our published work. 

We want the reader to have access to not just our final product but also the information necessary to understand how we arrived at the best available version of the truth. In other words, we want to be transparent about what we know, how we know it, and what we don’t know. 

Now, we’re launching a YouTube channel that expands on that concept, offering readers an in-depth understanding of what goes on behind the scenes in our reporting.

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